Auto Italia can now boast with one more brand under its cover and not any, but the truly iconic and exclusive Italian brand Ferrari. As of March 31, 2021, the company is an official service and showroom for certified cars (or put in other words pre-owned) with the location being again in Sofia, Blvd. Christopher Columbus 43.
The area including both the service area and showroom, separated specifically for the brand, totals to over 500 sq.m. with the investment being according to brand standard, valued at EUR 500 per sq.m. The renovation, which began as early as of middle of 2020, continued more than the original planned time due to the escalated COVID-19 situation and the declared state of emergency in Bulgaria, but the team of Auto Italia was able to quickly re-plan all refurbishment works and the dealership opened its doors as planned on March 31 after successfully passing approval from HQ.
Certified used Ferrari cars are available in Auto Italy, but customers can also make an order for a brand new one. The service capacity is up to three vehicles at a time, and the acceptance of the vehicle to a service consultant is done in a special atmosphere by directly entering the workshop with the car by the customer himself. A special room with an Italian twist and transparent glass with a view of one of the jacks is prepared.
Ferrari. The unmistakable emotion is already in Bulgaria.
