Auto Italia Ltd was founded in 1999 as the exclusive importer of FIAT for Bulgaria. Currently the company is the official representative, importer and authorized after sales service provider of the brands Abarth (from the end of 2018 year), Alfa Romeo, Fiat, Fiat Professional and Maserati (since 2006 year).

Currently the company “Auto Italia” Ltd is the official service and Pre-Owned showroom of Ferrari for Bulgaria (from 2021), official representative of the Maserati brand with dealerships in Sofia and Varna, official dealer of the GAZelle NN range (light commercial vehicles of a completely new generation) of the Russian GAZ Group, as well as official dealer of Dongfeng – one of the largest Chinese car manufacturers.

The diversified portfolio of the company’s vehicles allows targeting different user groups – small urban and multifunctional vehicles, sports cars, luxury limousines and SUV’s, transport vehicles and fleet cars.

The company has an expanded dealer network in most major cities in the country. It is managed by ambitious and experienced professionals, with a team of over 40 people. Combining with dealer network the total number of professionals supporting the brands of FCA Group in Bulgaria exceedes 300 people.

In order to facilitate its customers, Auto Italia Ltd successfully developed and implemented a wide range of products and services related to the improvement of the quality of the related to saling and servicing processes of newly purchased vehicles, namely:

  • Extended warranty for up to 9 years ot 300 000 kilometres
  • Financial leasing with minimum initial participation; low interest rate; Up to 72 months
  • Operational leasing without intial participation
  • Buy-back and replacement
  • Test drive for every available model
  • Replacement vehicle in case of vehicle failure or collision, available free for Alfa Romeo and Maserati owners
  •  Specialized softwear that provides video data during vehicle inspcetion
  • Complete cosmetics automobiles services – polishing, washing, cleaning, etc..

Certificates: ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007